TasteBuds Group, a recently launched F&B group from Younata, is set to bring American brand Freddy’s Frozen Custard & Steakburgers to the Middle East for the first time.
The first international location for Freddy’s will be at Dubai Mall, followed by a second location at Mall of the Emirates.
Freddy’s was co-founded in 2002 by Scott Redler and Bill, Freddy, and Randy Simon, offering premium ground beef steakburgers, shoestring fries, and frozen custard to its audience in Wichita, Kansas.
Now there are more than 340 Freddy’s restaurants across 32 states in the USA.
Yousef Khattar, managing director of TasteBuds Group, said: “Younata has established TasteBuds as a separate entity dedicated to the management and operations of experienced F&B brands, such as Freddy’s Frozen Custard & Steakburgers, that will appeal to the region’s discerning consumers. We are also looking forward to driving Freddy’s growth throughout the Middle East in places like the GCC, Lebanon and Jordan.”
He added: “We would like to assure our guests that we are importing premium products from the USA; including USDA halal beef from Wolverine, rich frozen custard from Meadowvale, and skinny shoestring fries from Simplot.”