What does the business do?
Antara Childcare and Preschool offers a Steiner inspired program for children and has 3 centres with a new one coming soon.
What was the main problem?
They wanted to consolidate multiple websites into one new simple site as part of their rebrand that did not use stock photos and looked very different from other childcare centres. They also wanted a very easy process to easily book a tour for parents.
Want to see it live?
What we did to optimise their website for conversions:
Easy to use forms
The 2 core things the business wants is for a parent to either enquire or book a tour. This has been achieved by using pop up forms that a parent can click on from either the location they are interested in, or throughout the site where they can then choose the location they are interested in. Then the appropriate team member is alerted at each centre based on the centre someone is interested in. Easy for the parent and easy for the team!
A very unique design that still has an easy user experience
This website still has the elements of a high converting website, such as easy to find “call to action” buttons and a simple menu, but is wrapped in texture and soft edges. We even designed subtle graphics used throughout based on the frequency of love as the feeling people get from visiting this site was very important.
Credibility points
There are 3 core areas used throughout to build the trust of a parent – reviews, points of excellence, and a gallery of community contributions to show how important contribution is to the founders.
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