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Sharon Blain Education

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What does the business do?

Sharon Blain is an award-winning global Icon in the hairdressing space. She trains celebrity hairstylists, offers online education, workshops and hair styling products.

What was the main problem?

They wanted to build a learning platform for hairdressers. After 2 years of struggling with a previous vendor to get what they wanted, they came to us to seek help.  They wanted a simple online automated system with 2 membership levels where a student could access a library of training videos and go through a self paced bootcamp course. They needed to accept multiple currencies, allow a team leader to sign up their team members and offer automatic discounts based on the quantity of “seats” ordered. In 2 months we delivered that.

Want to see it live?

Web Site

What we did to optimise their website for conversions:

Easy to buy

There are 2 packages with a comparison chart so a visitor can easily compare what they want to purchase.  They can choose a single subscription or a team account where they buy seats for their staff or students.  Automatic discounts are issued without the use of coupon codes to incentivize teams to buy more seats.

Multi currency

Sharon’s brand is known globally and now she can sell her subscriptions in the local currency of her buyers. Plus the videos in her course are multilingual using some fancy settings in Vimeo.

Client control

The students can access their own account area where they can update their credit card and upgrade, downgrade or pause their subscription. For the team accounts the team leader can easily assign and invite users to the seats they purchased in their plan.

Sync with their CRM

Their email list is kept up to date in their CRM Klaviyo, with segments based on what plan their customers purchased and whether or not they have an active subscription. This means they can easily communicate with current students or try and win back those who cancelled.

Promote their other businesses

Sharon has multiple brands and websites, from hair products to towels to in person training and events.  Links to these brands are easily accessed now from a secondary top menu.

Easy to consume member content

Depending on the plan level, a student can access a library of content that is sortable via a video series or topic.  In one level they also get access to an ecourse that is laid out with modules and topics and the ability to complete content to easily see where they left off.

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