Website Pages Archives - Website Love

What is a landing page for a website?

WSL Admin — Tue, 18 Jan 2022 04:02:47 +0000

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Did you know that 84% of online searchers would rather land on a blog post or landing page than a website homepage? So you ask what is a landing page? The primary goal of a landing page is to convert visitors into leads.

Companies that create 30 or more landing pages get 7 times more leads than those that use fewer than 10. Simply put, landing pages increase conversions.

This is because the information on that page is the most relevant and least confusing if they get to that page from an ad, social media post, Google search, link in an email or any other means of direct traffic.

Here are the 3 main types of landing pages people can visit beyond your home page:

1. An opt-in page

This is a page designed to convert potential customers into subscribers with the help of a lead magnet. On this page, people will fill in a form in exchange for something, whether it be a free resource, voucher or a request for an appointment or phone call.

2. A sales page

This is your core product or services page on your website that has one goal and that is to convince people to buy. People visit these pages to learn more about what you offer and decide if they want to take the next step to become a customer.

3. A blog post

These are informative articles and will generally offer a glimpse into your company's personality. They should have easy next steps someone can take with you, whether that is to get them on your email list or direct them to your product or services sales page.

Here are some important elements for your landing pages

What to put on an Opt-in Page:

Headline
What’s included in the item someone is requesting or what they can expect
Credibility like testimonials, awards won or, media appearances
An image that represents what someone is getting
Call to action: what is the next step someone should take, for example what do they need to fill out in the form?

What to put on a sales page:

Headline
Who you work with: your target market/perfect client
What are you selling and how is it different: your USP or unique framework and why it is great
Credibility - like testimonials, case studies, portfolio, awards won, media appearances, samples of your work
Who you are and what you are known for
Features: what’s included in your package or product
Call to action: what is the next step someone should take to do business with you from this page.

What to put on your blog page or posts?

You need to remember to provide loads of value and send someone to your opt-in page or sales pages for the next steps. Check this out if you need some help on how to write SEO friendly blog posts.

Ultimately, landing pages are used to drive visitors towards conversion by getting them to click through to a specific action. We can help you put together your ideal landing page on your WordPress website. Get in touch here!

The post What is a landing page for a website? appeared first on Website Love.

How to create a thank you page

admin — Mon, 19 Apr 2021 01:31:21 +0000

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Thank you pages are a great way to show appreciation for people who visit your site. They also provide a place where you can share information about yourself and your business.

Your thank you page is where people are taken once they sign up for your freebie or newsletter. It is some of the most important real estate on your website, because someone has just committed to getting more info from you.

Are you building your email list from your WordPress website? If you are (and you should be), have you optimised your "thank you" page? Check out how to create the best thank you page 👇

After someone signs up, here’s what NOT to do:

Here’s what to DO instead:

Just don’t leave your new subscriber hanging when you worked so hard to get them!

Here’s a quick example:

Here’s one of our simple pages. When someone requests a masterclass, they see the video and a next step they can take directly below the video.

So, what should you do next?

If you’re not sure how well your thank you page works, go sign up for your own lead magnets, freebies or newsletter on your website to test the experience. And make any changes you think are needed. Hope this helps you when you create your thank you page 🙏

The post How to create a thank you page appeared first on Website Love.

How to create the perfect about page

admin — Sun, 04 Apr 2021 09:54:43 +0000

Get our 'About Page' wireframe and copywriting template plus a bonus video 👇

Did you know that your website’s About Page is often the second most visited page on your website? Why? Because once someone visits your site they might want to know more about the business or team they are considering doing business with.

A winning About Page is not just a chance for you to talk about your business. It should be written with conversion in mind. Check out how to create the perfect About Page so you can start attracting new customers!

What is an About Page?

When people search for you by name, they will either be directed to your Home Page or your About Us Page in the Google results. People tend to visit that page too when you link to it from your menu. That’s why it’s worth getting it right.

Have you written it to be all about you, when it should actually be written to show how you help your customers? It shouldn’t be just about you or your company. It’s about why a customer should emotionally invest in your brand and why you’re the best person to solve your customer’s problem.

About pages are important for any business, especially when you're trying to build brand awareness. They should include information on your company history, products and services, and contact details.

Do you clearly give people the next steps to take while on this page?

Here's what you need in your About Us Page to get more leads and sales:

Include a unique value proposition

Create a headline and sub-headline of how you help people and what you are known for. The title of your About Page is the first thing people will see when visiting this page. It's also the first impression you make with your ideal customer. Make sure it's compelling enough to draw them into reading more.

Share your brand story

Tell your story so people build a connection with you. This is your "why" or your origin story, but told in a way of how what you do helps people and clearly defines who you help. If you’re not sure what to write about, start with something simple. Head on over here now to supercharge your marketing with storytelling.

The important thing to remember is that these top 2 sections are really about your prospect and not you. Your job is to show people how you help them. From here on you change focus to why people should listen to you.

Toot your own horn

Your About Page should be used to share your accomplishments. Showcase anything that builds credibility, like awards, accreditations, testimonials, or years in business. If you need help getting a few testimonials to add to your website check out this formula.

Share links to your core services or products pages

Use graphical ‘boxes’ with icons or photos here to represent what you sell. Under the image, share a title, summary and ‘learn more’ link that directs people to a page where they can learn more about that item. Adding more images to your About Page will make it more visually appealing and help people better understand what your business offers.

You can also use your About Page to promote free resources, so people can sign up to your email list.

Include you and your team’s bios.

Visitors usually look for this to get an idea about your company, so it’s important that your team’s bios should help to build a connection with your audience. This helps to humanise your business by telling visitors about yourself and your team.

Make sure to use quality images and introduce your team proudly, communicating the roles and talents of your team.

An About Us Page doesn’t have to be hard work. However, it should be a great reflection of the work you do to provide customers with an insight into the background of your company highlighting the whats, hows, and whys of your brand. REMEMBER to update your About Page every once in a while. No one wants to see an outdated page. This demonstrates neglect and can hinder trust with your potential customers.

Get our 'About Page' wireframe and copywriting template plus a bonus video 👇

The post How to create the perfect about page appeared first on Website Love.

Website Pages Archives - Website Love

What is a landing page for a website?

Did you see this? Get instant access to our free training "The 6 Things your Website needs so you get more Customers" 👇

Here are the 3 main types of landing pages people can visit beyond your home page:

1. An opt-in page

2. A sales page

3. A blog post

Here are some important elements for your landing pages

What to put on an Opt-in Page:

What to put on a sales page:

What to put on your blog page or posts?

How to create a thank you page

Did you see this? Get instant access to our free training "The Ultimate Checklist to patch the “leaks” in your website so you stop losing business" 👇

After someone signs up, here’s what NOT to do:

Here’s what to DO instead:

How to create the perfect about page

Get our 'About Page' wireframe and copywriting template plus a bonus video 👇

What is an About Page?

Here's what you need in your About Us Page to get more leads and sales:

Include a unique value proposition

Share your brand story

Toot your own horn

Share links to your core services or products pages

Include you and your team’s bios.

Get our 'About Page' wireframe and copywriting template plus a bonus video 👇

Did you see this?
Get instant access to our free training "The 6 Things your Website needs so you get more Customers" 👇

Did you see this?
Get instant access to our free training "The Ultimate Checklist to patch the “leaks” in your website so you stop losing business" 👇