Make Money as a Content Creator Archives - Website Love

How to Sell Through an Email Nurture Sequence

Heather Porter — Sun, 24 Jul 2022 08:23:00 +0000

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Email nurturing is essentially an email sequence, sent over the course of weeks or months, that keep your leads engaged and moving towards becoming clients. Email is one of the oldest types of online marketing, however remains one of the most effective ways to reach your audience. 74.4% of people said they expected a welcome email when they signed up to a newsletter or email list.

If you’re collecting email addresses from your website, are you also sending your new subscribers valuable content as soon as they join? If not, they will quickly forget who you are and how you can help them. And this means more unsubscribes in the future when you are promoting what you sell.

I am going to share a simple nurture sequence formula along with some bonus tips to get those emails opened.

Here is a Recommended Email Nurture Sequence flow of what to send once someone joins your list.

Email 1: Send ASAP

Welcome your new subscriber with how they can access any resources they got when opting in. This is the best opportunity to say hello, build trust and turn leads into clients.

Welcome emails have an unusually high open rate of 50% – making them 86% more effective than newsletters, it’s so important that you get it right. To help get you started, check out my 5 steps to increase your email click through rate.

Email 2: Send on Day 2

If you promoted something on the thank you page they landed on after signing up, tell them it’s their last chance to get that one time offer. You’ll send new subscribers an email with directions on how to access the lead magnet they signed up for.

It's a great way to introduce your products or services, and get your subscribers excited about your brand.

Email 3: Send on Day 4

Not everyone who opts in is a current client, share your backstory and how you help people. Make sure to relate it back to your subscribers. If you are aware of why someone signed up for your email list, you can use that information to create a more relevant email. This will also give you an opportunity to show that you're a real person who cares about your clients.

Email 4: Send on Day 6

Share some of your best content that can engage your subscribers with your brand. If you have a popular blog post, this is a great opportunity to share them.

Email 5: Send on Day 8

Share a case study and where people can go to get the same help. Case studies are a great way to close the gap. This shows your subscribers how they can get from point A to B.

Email 6: Send on Day 10

Encourage engagement by linking out to your social channels and having them connect with you on other platforms. Your new subscribers may not be familiar with the way your business operates and the ways they can connect with you.

Can you send some other resources? Like a FB Group? A special bundle, etc…? From there they should be sent an ongoing newsletter.

Here’s a quick BONUS checklist on how to get those emails opens and read:

Now you know what to do once someone signs up for your email list. Follow the checklist above and you’ll be creating amazing email nurture sequences that your subscribers will love. If you need more inspiration, check out my 10 of the best lead magnet ideas to help you grow your email list and supercharge your email marketing.

The post How to Sell Through an Email Nurture Sequence appeared first on Website Love.

How Much to Charge for an Online Course

WSL Admin — Fri, 15 Apr 2022 04:41:31 +0000

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Get ready to learn about a whole new way of thinking about pricing. There are a few pricing models and strategies that can help you better understand how much to charge for an online course. However, I have a formula for knowing what to charge for your online courses, memberships or coaching and service packages.

Want to know what it is?

If you are trying to work out what to charge there are 2 things to remember:

You will charge what you think you are worth
You can charge based on your ability to sell it

Here’s a checklist to help you with how much to charge for an online course 👇

Understand your value

This is the first step in being able to charge what you’re worth.

The more effective you are at selling and marketing what you do, and the more you believe in yourself and the results that you can get people, then you can charge more.

Thinking of price is so much more than slapping a dollar sign on what you are selling. It is based more on perception of value. And value is not about the features of what you sell.

Build your brand

Have you seen courses that sell for under $100 that have the same content as a course that sells for $1,000 or more?

How can someone sell a course for 10x the amount if there are other courses out there with the same content going for so much less? They did the hard work first.

You want to focus on building your brand and trust within the market. They worked hard on marketing before selling. They built desire.

Have you ever heard the saying “the best marketer wins?” In some ways it is true right?

Get good at storytelling

Incorporating storytelling into your marketing is both a great way to build your brand and sell more. Your goal is to evoke emotion and make people feel something.

It’s about humanising your brand and giving authenticity to your product or service. Head on over here now to supercharge your marketing with storytelling.

Understand your target market’s problems and desires

In order to charge for an online course, find out what the customer’s needs and wants are. You can either look at your past reviews, or even your competitor’s reviews to see how people are talking about different products or services.

Of course you can, and should, ask your own customers for where they need the most help. You can do this via an emailed poll, over the phone, or in person. We recommend asking open questions to encourage them to speak freely.

By ensuring that you communicate what your customer actually wants, and how it will solve their problems, means they’re much more likely to do business with you and pay you what you’re worth.

Package your course into an offer

Business owners who sell more of their products and services tend to use a certain technique consistently. It's using an offer!

Make sure to clearly communicate the value of each item in your course. A small bullet pointed list of inclusions will downplay the value, so take the time to really explain what each module, or section includes and how it can help someone.

Can you bundle in additional bonuses? The idea here is to make each bonus so valuable that someone would buy your course just because of those. Here are more tips to sell more with offers.

Create a reason to buy now

In marketing this is called urgency and scarcity. Can you sell your course in intakes where you open and close the cart? Do you only have a certain number of spots available?

If you are launching for the first time you can start with a “founder’s rate”. A founder’s rate is an initial amount you can offer for a program or course that is discounted. It implies that this is the initial intake for your course and can make your first group of members feel special.

As your marketing improves, your brand becomes more well known, and you build self-belief you can increase price and easily command it.

Just remember how important it is to communicate the value of what you are selling. Practice it and don’t give up 🙌

The post How Much to Charge for an Online Course appeared first on Website Love.

How to sell online courses with WordPress

WSL Admin — Thu, 14 Oct 2021 05:11:22 +0000

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Are you thinking about creating and selling a course on your website? If so, did you know you can easily do that if you have a WordPress website?

Have you heard of Kajabi? Or Thinkific or Teachable? Many people who have a WordPress website end up using those platforms to sell a course when they don’t need to. Don’t get us wrong – they are great!

WordPress powers 60 million websites — that’s 40% of the internet, so it make sense to us this platform, right? WordPress makes creating an online course simple and straightforward through a variety of plugins and themes.

Here’s what you need sell a course in a WordPress website:

#1: You need an Learning Management System (LMS) plugin

An LMS is used to plan, implement and assess your course materials. We recommend and use one called Learndash for our client’s websites. It is roughly $150 USD per year to buy this plugin.

Once installed you can create unlimited courses with modules that include lessons. You can add videos, downloads, quizzes and more. Someone can even get an automated certificate when they complete a course.

Plus it comes with an add-on where you can sell your course to a team leader and they can buy “seats” for their team.

The team leader can see the progress of their team in the course.

#2: You need a way of taking payment.

I recommend installing Woocommerce, the free shopping cart for WordPress. It is the world’s most popular open-source e-commerce checkout.

You can charge a one-time payment or get a Woocommerce add-on to accept payment plans or even ongoing payments if you want to offer a membership. It will easily allow you to set up a product, which is your course, and sell it using any payment gateway of your choices like PayPal or Stripe.

#3: Offering a membership

Did you know that from 2012 to 2020, the subscription economy grew by nearly 6x? Subscription businesses have grown five to eight times faster than non-subscription businesses during the same period.

Once you have built in the fundamentals for selling an online course, it’s relatively easy to offer a membership where people get access to other resources like webinars, coaching, a library of downloads, and member directories. If you’re interested in setting up a membership site, there are plenty of plugins to choose from.

Online courses are a great way to add another revenue stream by selling your knowledge and WordPress, with the help of Learndash, makes it easy! Are you wondering how much you should charge for your online course? Check out this checklist for guidance on pricing your course.

The post How to sell online courses with WordPress appeared first on Website Love.

1 Simple Tip on How to Sell More

admin — Sat, 22 May 2021 06:27:28 +0000

If you’re struggling to sell more, chances are you’re not talking about what you sell in a way that gets people excited to buy from you.

To sell more, you need to understand why your product or service is better than others in its category. Business owners who sell more of their products and services tend to use a certain technique consistently. I have one simple tip on how to sell more. Want to know what it is?

It's using an offer!

Here’s how to use an irresistible offer to sell more:

Using an offer is selling something beyond just your product or service. It’s a way of packaging what you sell so there is a higher perceived value from your competitors and an overwhelming amount of value for the price.

It must not only effectively meet the needs and desires of your target market, but also go beyond that by inspiring an emotion of joy or excitement to pull out their credit card.

A good offer should be clear, concise, and easy to understand. Your ideal customer should know exactly what they get. Have a look at the tire example. Not only do you get 1 tire for free, you get loads of other things bundled in.

Brainstorm about how you can bundle something together so that it’s better than what else is currently available. If you do this, you will make yourself stand out from other sellers.

An easy way of selling an offer on your website is using a sales page. On that page, explain in detail what each item included in your offer contains. This helps build perceived value for your package as a whole. An offer like this works especially well for selling services, e-courses, memberships or coaching.

Here’s an example of how you might summarise what you sell in 3 levels using a price comparison chart. You will even see how each of the 3 offers even has a name.

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Let’s say you are a stylist. Instead of promoting a style session where you help someone put together some new outfits, promote a wardrobe makeover that includes 👇

You can sell even more with urgency and scarcity!

Beyond adding value by making what you sell into an offer, when you can, give someone a reason to buy now. In marketing, we call this urgency and scarcity.

Urgency is when you use a deadline. You can use a countdown timer in emails and on your sales pages to illustrate when the deadline is up. Our favourite tool is Deadline Funnel. You can create timers that expire on a certain date, or even a certain time after someone visits your website! And this tool lets you redirect people to a different page on your site when the deal has passed.

Scarcity is when you have a limited number of spots or stock available. When using scarcity, think of ways to show you don’t have a lot of your offer left. Do you only service a certain number of people a month for example? Do you have limited stock? Are you selling a one-time only offer that only has 10 spots?

Bonus points when you can use both!

And when in doubt, remember this easy formula 👇

Now it's your turn – is there something you sell that you can make more irresistible? Can you use this one simple tip to sell more?

If you're struggling to sell more with an offer, make sure you're being as clear as possible about what you're offering and why people should buy from you. If you need help with how you can make an OFFER more irresistible check out our program Websites That Work.

The post 1 Simple Tip on How to Sell More appeared first on Website Love.

Make Money as a Content Creator Archives - Website Love

How to Sell Through an Email Nurture Sequence

Did you see this? Get instant access to our free training "3 Steps to Double your Leads in 1 month from your Website" 👇

Here is a Recommended Email Nurture Sequence flow of what to send once someone joins your list.

Email 1: Send ASAP

Email 2: Send on Day 2

Email 3: Send on Day 4

Email 4: Send on Day 6

Email 5: Send on Day 8

Email 6: Send on Day 10

Here’s a quick BONUS checklist on how to get those emails opens and read:

How Much to Charge for an Online Course

Did you see this? Get instant access to our free training "The Best Platform to use for Creating your own Online Course" 👇

Here’s a checklist to help you with how much to charge for an online course 👇

Understand your value

Build your brand

Get good at storytelling

Understand your target market’s problems and desires

Package your course into an offer

Create a reason to buy now

How to sell online courses with WordPress

Did you see this? Get instant access to our free training "The Best Platform to use for Creating your own Online Course" 👇

Here’s what you need sell a course in a WordPress website:

#1: You need an Learning Management System (LMS) plugin

#2: You need a way of taking payment.

#3: Offering a membership

1 Simple Tip on How to Sell More

Here’s how to use an irresistible offer to sell more:

Did you see this? Get instant access to our free training "How to Get Started the Right Way with Marketing Bots" 👇

You can sell even more with urgency and scarcity!

And when in doubt, remember this easy formula 👇

Did you see this?
Get instant access to our free training "3 Steps to Double your Leads in 1 month from your Website" 👇

Did you see this?
Get instant access to our free training "The Best Platform to use for Creating your own Online Course" 👇

Did you see this?
Get instant access to our free training "The Best Platform to use for Creating your own Online Course" 👇

Did you see this?
Get instant access to our free training "How to Get Started the Right Way with Marketing Bots" 👇