Where to get images for your website
August 25, 2021
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In a world where standing out online is getting more difficult, how can you make your WordPress website pop? Using high quality photos is one of the best ways to maintain attention.
First of all, most people access your website now from their phone. In our client’s sites, on average, we have seen between 60-80% of people visiting their website from a phone.
So if that’s the case, then images are now more important than ever because you have such a small space to work with. Here we will show where to get great images for your website.
Where can I get images for my website?
Stock Photos
There are loads of places where you can either buy or get images for free that you have the rights to use. You can go to download photos from free versions like Unsplash, which has a huge resource of over 2 million free images submitted by photographers from around the world. Additionally, you don’t need an account to download images, making it a quick, easy, and free way of sourcing high-quality images.
Paid versions like Shutterstock, Stocksy and Haute Stock (a new favourite of ours) have impressive search filters and a great volume of quality images. Whilst you can’t download images for free, there are different pricing levels depending on how many images you want or you can choose a subscription.
These days we also like Canva a lot. Canva is a hugely popular tool and although it is known for creating designs it also has a massive stock library and you can crop your photos and add filters and text all in one place. You’ll need to create a free account to use Canva – some photos are reserved for Pro users (which we use), so you may want to upgrade to a paid plan if you use Canva a lot.
Take your own photos
We recommend this option if you have access to a photographer. It means no one else will have the same photos as you. As a result, this is one of the best ways to ensure you get original, brand-aligned images for your website.
Sometimes, stock images just don’t quite cut it. And with your own photos, you can be really creative. Take photos of lifestyle shots, you or your team working, interesting product shots and so on.
We recommend working with a photographer who specialises in a lifestyle photos, instead of corporate or headshots. And of course there is always your smart phone!
How can I make my website images look better?
I want to leave you with 2 hacks:
#1: If you do need to use stock photos, crop them in interesting ways. Zoom in on hands, crop out faces, tweak or rotate them in unique angles. Subsequently, you can make a stock photo look quite amazing if you get creative with cropping and zooming.
#2: Use filters. You can do this in Canva or other photo editing tools. This means you can give all of your stock images a similar look like they belong to a collection or branded to you.
Now you should feel confident on how to pick the best images for your website – remember to check they’re high quality, unique, and add value to your brand! Check out 7 ways you can make your brand more memorable.
