Why building an email list is so important
November 7, 2021
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Email marketing is more powerful than it’s ever been. Sending emails to promote your products and services is an easy way to market your business to people who have signed up to learn more from you.
Many people say that email marketing is dead. In fact it is quite the opposite, with email offering the highest ROI or any marketing channel and giving you the ability to own your data, now’s the time to build an email list.
Are you building an email list from your WordPress website that you can use to market your business? If not, why not?
Why building an email list is so important:
Email marketing is stable:
You have more control connecting with your customers on email vs on social media. Many of our clients come to us looking for help when their social media account or ad accounts are shut down. Think about it! If you suddenly are unable to access your following on social media, then what do you do?
Acquiring customers is easier with email:
McKinsey’s report shows that email is still 40 times more effective at acquiring new customers than Facebook or Twitter. It’s getting harder to get engagement on social media for free to grow your business unless you have mastered being an influencer, using TikTok or being really active and consistent with posting on social media – and let’s face it, that can be hard.
It can be difficult to make sales from ads:
Ads are getting more expensive too. As Google ads, Youtube and social media ads become more mainstream their price goes up. And consumers actually prefer emails to ads, with 70% stating that they want to learn about products and brands through email content instead of traditional advertising.
Other strategies can take longer:
Strategies like SEO can work well in attracting customers, but it takes time, can be expensive and has no guarantee that your website will show up on page 1 of Google for search results. Email marketing puts your offerings in your subscribers' inboxes fast!
Email marketing gives you more ROI than any other marketing channel:
Email marketing is the most effective advertising channel that generates $36 in ROI for every $1 spent. So if all the other stuff is getting harder now is the time to focus on growing your email list.
How to build an email list from your website:
To grow your list, you want to invite your customers to subscribe. A great way to do this is to create an opt-in. When someone opts-in to get messages from you, you essentially “own” their contact info.
To grow your email list, make sure that you have opt-in forms on your website in these places:
- On your home page
- Your about page
- Your footer
- On your blog posts
- Consider using a pop up
- A landing page you send traffic to
The best way to attract email sign ups in these areas is to give away something amazing, and of value for free – in marketing a popular term for this is a lead magnet.
Here are 10 of the best lead magnet ideas to help you grow your email list and supercharge your email marketing. Your lead magnet should be a sample of your product or services that showcase your expertise.
Whether you want to increase your number of customers or build a stronger relationship with existing customers, email marketing is one of the easiest and least expensive ways to do so. Have a look at your website now and check to see if you are collecting emails.
Need help adding in lead magnets and opt-in forms? Start with a website audit now.
